Tuesday, October 4, 2011

EileenFisher: A Closer Look

At first glance, you would think that EileenFisher is another one of those fashion designers that offer timeless dressing that leads to good investment expenditures. But at closer inspection, you will realize there is so much more to this designer. Since its start more than 25 years ago,eileenfisher used linen as a regular material for their clothes. She has always loved the cool feel and natural beauty of a fabric that, it turns out, needs less water, fertilizer and pesticides to grow than cotton. Now, organic linen is one of their core fabrics. Also, seventy percent of the cotton used in their collections is organic cotton, making her one of, if not THE most socially conscious designer in the fashion industry.



In 2005, EileenFisher began the The Peru Project which mainly tackles fair wages plus organic cotton. This initiative is a movement to make Peruvian fair trade knits an increasingly important part of their collections. Around this same time, Eileen Fisher’s design team became interested in Alpaca fibers, also from Peru. Alpacas are a naturally environment-friendly fiber.



In addition, EileenFisher is a founding member of the SAI Corporate Program at the Signatory Level. She was the first company to roll out the SAI’s Social Fingerprint Program with six factories that do business in China. By being actively involved in a program of this type, EileenFisher demonstrates that she “walks the talk” relative to CSR, or as they prefer to call it, social consciousness.



Style-wise, EileenFisher separates a dream come true for fashionable women looking for easy-to-wear classics that transcends the latest style trends. You would instantly adore the high-quality fabrics, rich colors, and sophisticated cuts that Eileen Fisher created and sold year after year. Although, during its earlier years, you would think her collections were meant for women in her 40s and up.



However, things started to change in the collections that followed. EileenFisher began to morph and adapt, incorporating some slimmer-fitting and deftly tailored silhouettes among the looser, freer ones. They may seem basic, but EileenFisher clothes are soft, comfortable, flattering and built to last.



Looking at their fall 2011 collection, there are soft neutrals, muted tones, and loads of black dominating the garments, but, as always, the colorful items are the eye-catchers. This company may rely on neutrals for their bestselling, backbone-of-the-business clothes, but they also know how to find and create colors that will make your mouth water. Jewel tones are perennial EileenFisher favorites, and this collection does them beautifully. The shades are rich and vibrant, which make tops, blouses, sweaters, dresses, and accessories shine.



EileenFisher also excels in touchable textures. Everything from nubby knits to slippery silks, drapey linens and sturdy twills are superb. The company has also decided to launch a truly superb line of shoes this fall that includes fabulously classic tall boots, funky platform booties, and walkable wedges that can make you faint with lust.



So, we have classic styles, amazing colors, top-quality fabrics, social awareness, and an array of styles that appeal to women of all body types and tastes. What more could this company do to prove its overall awesomeness?

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