According to comScore, YouTube has just exceeded 100 million U.S. viewers for the very first time.
According to the January 2009 data sent out by the comScore Video Metrix service today, more than 147 million U.S. web surfers watched an average of 101 videos per viewer in January. More than 76 percent of the total U.S. web audience viewed 14.8 billion online videos.
According to comScore, the duration of the average online video was 3.5 minutes. This means that the average online video viewer watched 356 minutes of video in January, which is just about 6 hours per month.
100.9 million viewers tuned in to 6.3 billion videos on YouTube.com in January, that’s 62.6 videos per viewer that month. YouTube.com also accounted for more than 99 percent of the 6.4 billion videos viewed at Google Sites.
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