Ever Clothing in Costa Mesa!

The shop from Maywood, California Ever clothing now has a 600 square foot pop up shop at Goat Boutique in Costa Mesa. “It is a great opportunity to showcase both our mens and womens collections in one of O.C’s premier boutiques” says Jason Bleick, founder and creative director at Ever.

Goat boutique for those who don’t know about it opened its doors in November of ’06, it is situated on the borders of Costa Mesa and Newport Beach, California a half mile from the water. This boutique takes the subtle approach with the location, a unique mix of product, and a special attention to detail. Ever, a 5 year old collection of premium mens and womens sportswear, sells to select luxury department stores as well as better boutiques all over the world.

Ever also have 2 retail stores. One is on Melrose Ave. in Los Angeles, the other in Montecito, California.

People of California are surely to find great clothing with this brand, setting them apart from other states in great designs and style made available by Ever clothing.



Ever, as a lot of us know, is an LA based clothing store that eventually grew due to popular demand. Aside from having boutiques and stores for people walk right in, they are also available online.

People outside the state of California don’t have to envy their citizens because of this amazing brand that seem to be invading the state where it is located.

You too can have great items from Ever just by simply shopping online, their website is secure and has been shipping to different corners of the state for a time now. You will never have to visit California for their items as these items will come to you if you desire. The convenience is amazing and a lot of people are benefitting from it.



The garments here are handcrafted and they have lived up to their reputation since 2003 for making affordable luxury travel collections for men and women.

The brand has stayed true to classic bodies while at the same time elevating the construction and finishing process, bearing casual and timeless tones for collections.



The most interesting thing about Ever clothing is that they seek out the best garment, fabric and intricate details available in any corner to make Ever a stunning brand. They have launched their first collection back in 2003 and since then have made great collections after.

EileenFisher: A Closer Look

At first glance, you would think that EileenFisher is another one of those fashion designers that offer timeless dressing that leads to good investment expenditures. But at closer inspection, you will realize there is so much more to this designer. Since its start more than 25 years ago,eileenfisher used linen as a regular material for their clothes. She has always loved the cool feel and natural beauty of a fabric that, it turns out, needs less water, fertilizer and pesticides to grow than cotton. Now, organic linen is one of their core fabrics. Also, seventy percent of the cotton used in their collections is organic cotton, making her one of, if not THE most socially conscious designer in the fashion industry.



In 2005, EileenFisher began the The Peru Project which mainly tackles fair wages plus organic cotton. This initiative is a movement to make Peruvian fair trade knits an increasingly important part of their collections. Around this same time, Eileen Fisher’s design team became interested in Alpaca fibers, also from Peru. Alpacas are a naturally environment-friendly fiber.



In addition, EileenFisher is a founding member of the SAI Corporate Program at the Signatory Level. She was the first company to roll out the SAI’s Social Fingerprint Program with six factories that do business in China. By being actively involved in a program of this type, EileenFisher demonstrates that she “walks the talk” relative to CSR, or as they prefer to call it, social consciousness.



Style-wise, EileenFisher separates a dream come true for fashionable women looking for easy-to-wear classics that transcends the latest style trends. You would instantly adore the high-quality fabrics, rich colors, and sophisticated cuts that Eileen Fisher created and sold year after year. Although, during its earlier years, you would think her collections were meant for women in her 40s and up.



However, things started to change in the collections that followed. EileenFisher began to morph and adapt, incorporating some slimmer-fitting and deftly tailored silhouettes among the looser, freer ones. They may seem basic, but EileenFisher clothes are soft, comfortable, flattering and built to last.



Looking at their fall 2011 collection, there are soft neutrals, muted tones, and loads of black dominating the garments, but, as always, the colorful items are the eye-catchers. This company may rely on neutrals for their bestselling, backbone-of-the-business clothes, but they also know how to find and create colors that will make your mouth water. Jewel tones are perennial EileenFisher favorites, and this collection does them beautifully. The shades are rich and vibrant, which make tops, blouses, sweaters, dresses, and accessories shine.



EileenFisher also excels in touchable textures. Everything from nubby knits to slippery silks, drapey linens and sturdy twills are superb. The company has also decided to launch a truly superb line of shoes this fall that includes fabulously classic tall boots, funky platform booties, and walkable wedges that can make you faint with lust.



So, we have classic styles, amazing colors, top-quality fabrics, social awareness, and an array of styles that appeal to women of all body types and tastes. What more could this company do to prove its overall awesomeness?

Eileen Fisher to target the younger audience

Eileen Fisher has always been loved by women, by this, we mean real women who are of age that has all the sophistication and elegance oozing naturally. But in the news today, it seems that Eileen Fisher is also opening their doors to younger women.

Now, I too can buy from this store with my mom!



It’s probably because of the Broadway show, Love, loss and what I wore, that was written by Nora and Delia Ephron where a character muses “When you start wearing EileenFisher, you might as well say, ‘I give up.’ ”

It may have hit a nerve for the Eileen Fisher design team and the truth is, that’s the problem for the brand, the women are starting to notice something.

Eileen Fisher is a 25 year old veteran of the retail trade and has never staged a fashion show or dressed an Oscar nominee.

However, her designs of generous cut, washable designs have a passionate following among moderate affluent middle-aged women, who too took $200 organic cotton sweaters or even $400 alpaca coats in her stores, havens for the trend-averse.



The brand has a lot of following and most of them were loyalists since college, loving her kimono shaped and floppy trousers. These were the women who fueled the company’s growth but for the fashion-conscious, EileenFisher clothes had as much style and shape as a burqa. For these people, the line was specifically designed for aging spinsters who does pottery and has a lifetime subscriptions to The New Yorker.



In order to counter such perception of her clothing, Ms. Fisher is making a bold move to do her brand a face-lift. She is accepting fashion and not scorning it, in the hopes of attracting more customers, especially the younger women who are hip and has no fear of wearing leggings, wedge shoes and a cloth with defined waistlines.



You can actually notice the younger models that they have taken, skinner and with great faces that seemed to be fished out from the runway and the pretty older ladies with silver hair who seem to be staring serenely into the cosmos have been take out.



Eileen Fisher is actually doing great despite catering to silver headed ladies of sophistication and the company is healthy enough to chase growth as other brands are actually cutting and slashing their budgets, advertisements and overheads. But a make-over can be great and could help the image of the brand to earn and be recognized better.